MOYA: uma agência que olha para o mundo a partir de Moçambique
Agência MOYA é apadrinhada pela escritora Paulina Chiziane
A agencia MOYA e uma nova marca que acaba de ser lançada em Moçambique e assume uma essência profundamente local, mas de olhos postos no mundo. O nome foi trazido da língua Changana e significa ‘Ar’, ‘Espírito’. Um projecto de comunicação de raiz cultural que é apadrinhado pela conceituada escritora moçambicana Paulina Chiziane.
Resultado de uma evolução natural, MOYA afirma-se como uma agência de publicidade moçambicana que parte do slogan “alma leve, espírito livre, África Pura” para apresentar uma imagem inspiradora, assente em 5 símbolos da ancestral pictografia Bantu, projectando a marca MOYA para o futuro.
Com uma identidade contemporânea e um profundo conhecimento do país, Moya propõe-se explorar novas formas de pensar as marcas em Moçambique.
Paulina Chiziane associou-se ao novo projecto por considerar que representa um olhar e uma defesa fundamental da cultura e da identidade moçambicana. “A minha luta sempre foi pela identidade e quando vejo uma empresa que olha para estas questões, será isto possível? MOYA para mim tem muito significado, MOYA é passado, é o presente, é o futuro, é eternidade. É algo muito forte, por isso não resisti ao convite”, confessou a escritora durante a cerimónia de lançamento da marca.
O novo posicionamento assenta na diversidade e pretende reforçar o crescimento, os valores e a cultura africana num mundo altamente globalizado, e por essa razão Marcas como ABSA, Pernod Ricard, Sanlam, PSI, The Coca-Cola Company, Miramar, CFM e Irvine’s, entre outras, confiam na MOYA em Moçambique.
Para Filipa Pinto, managing director, a MOYA “é mais do que um projecto empresarial. É uma equipa com princípios e uma missão de preservação da cultura Moçambicana, com uma entrega de nível internacional, e um espaço onde queremos trabalhar diariamente com um sorriso na cara”.
Nesta estratégia de transformação, a marca reforça o desejo de estar ainda mais próxima dos clientes, com uma abordagem contemporânea, inovadora e diversificada. Com escritórios em Maputo, a agência conta com mais de 20 colaboradores e actua nas áreas de Publicidade, Branding Digital e Media. MOYA propõe-se a acompanhar a evolução rápida de Moçambique e do mundo, sem esquecer as tradições ancestrais do país.
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