BCI apoia projecto “empodere-se com a Liloca” 

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O Auditório do Banco Comercial e de Investimentos (BCI) acolheu, na quinta-feira (03), a cerimónia de apresentação do projecto “Empodere-se com a Liloca”, uma iniciativa da cantora e empresária Luísa da Graça Madade, mais conhecida por Liloca, que conta com o apoio do banco e que tem em vista elevar a auto-estima da mulher, motivar o auto-conhecimento e criar mecanismos para a transformação da mulher.

“Na verdade, esta é a materialização de um sonho, através do qual desejo ver a mulher amar-se cada vez mais, valorizar-se, sentir-se bem consigo mesma, com as suas escolhas e acima de tudo ter o autoconhecimento” – disse Liloca, no acto de lançamento.  E esclareceu: “O que realmente pretendo é ajudar a mulher a manter o corpo saudável, a ter hábitos e costumes que proporcionem o bem-estar. Afinal o melhor investimento que o ser humano pode fazer na vida é cuidar do corpo e da saúde mental. O resto dependerá destes dois grandes pilares”. Salientou ainda que nada acontece de um momento para o outro: “precisamos assumir que para qualquer transformação passa-se por um processo […] que precisa de tempo, dedicação, disciplina, motivação, foco, persistência e acima de tudo estar desposto a mudar […] até atingir a sua melhor versão”.

A directora central-adjunta do Private do BCI, Ana Zara Fateally, elogiou a iniciativa, sublinhando o posicionamento do BCI no que diz respeito ao reconhecimento do papel e importância estratégica da mulher. “O BCI tem uma forma de estar que se traduz na preocupação em promover, em particular, a mulher, melhorando a sua competitividade e dotando-a de condições adequadas para o exercício da sua função e da sua actividade profissional” – disse, apontando entre outros exemplos, “o Programa BCI Mulher Empreendedora, que privilegiou a formação de técnicas de gestão, com o objectivo de aumentar as capacidades e competências das mulheres empresárias, tornando-as mais eficientes no seu trabalho, facilitando-lhes o acesso aos instrumentos financeiros disponíveis no mundo do negócio; A Linha BCI Negócios Mulher Empreendedora, e o Cartão BCI Negócios Mulher Empreendedora”.

Refira-se que na cerimónia de abertura estiveram, ainda, presentes a directora nacional do Género, Criança e Acção Social, Geraldina Juma, músicos moçambicanos, com destaque para Mr. Bow; e houve, para além de momentos culturais, a partilha de experiências de sucesso.

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